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Insight Research

What is Insight Research?

In our client engagements and processes, large scale decisions often require data analysis and modeling of options. Insight Research is our in-house answer for that need. Our analysts provide expertise and experience in customizing an approach that highlights trends and relationships between your organization’s data and our multiple data sets; the result is a comprehensive analysis that gets to the heart of your questions and the vast possibilities for your organization’s future.

What is Insight Online?

Insight Online takes your customized data and provides you the opportunity to continue to shape it according to your continued needs. As a dynamic tool, you will have open access to your portal and the various layers of demographic and market analysis created just for you. We’d be happy to walk you through a sample of this tool and its added value to our Insight Research.

Enrollment Projections and Facilities Utilization Analysis


TeamWorks Insight Services Department can provide a critical tool for education leadership: Better enrollment projections. We use multiple forms of data to create accurate, reliable enrollment projections for your district.

Your current student population demographics are combined with projected public demographic data. Incoming Kindergarten and Early Childhood populations are calculated using birth data from the State Department of Health. Other student populations are modeled based on the cohort survival methodology that we adapt to the individual circumstances of your schools and community. We confidently project trends out 5 years to aid in long-term planning efforts.

You might be thinking, “But we have always done those in-house.” If your district is fortunate enough to have a team that makes accurate enrollment predictions already that is a wonderful thing. In terms of using that data to make decisions as part of a public process it would be even better to be able to confirm those numbers with an impartial 3rd party analysis.

Often these projections are used in determining the facilities utilization for school buildings. The example below is from a fairly new charter school that had been steadily increasing in enrollment. Their growth is projected and the data was used to calculate how they would allocate rooms in future years to best use the space. This data was crucial in their decision making and strategic planning processes.

Demographic and Socioeconomic Mapping and Analysis


This is our most basic analysis and is the foundation for all of our other research products. No matter what type of organization you are, you need to have a firm grasp on the demographic make-up of your community. In this primary phase, we “geo-code” or plot  your members/students by address, each of whom naturally falls into a census block for which we have demographic data. In this way, we provide a report of your members/students by census block, showing the percentage and percent-change of various age, race, gender, socio-economic indicators, or educational factors for the neighborhoods in your community displayed with geo-spatial maps and data tables.

These analyses allow you to visualize spatial relationships and analyze current and projected demographic trends for use in planning.

Learning Proficiency Mapping and Regression Analysis


This analysis looks at your students’ achievement scores from a geospatial perspective to illuminate factors in the community that may be impacting student performance.

Not only does this show us if students from a certain school are performing above/below average, it can be juxtaposed against demographic factors to show us how income, home value, race and population growth are affecting students. There is often a strong correlation between these demographics and achievement. Being able to pinpoint that correlation in your own community and identify where it is occurring allows you to address it more fully giving you a powerful tool to address any achievement/opportunity gaps.


Boundary Change Modeling and Analysis


Facing a boundary change? There's a lot to consider, and you know that. It's a very public and often scrutinized process. It's most important that you use the right data in making changes and follow a proven system for public processes that will make your boundary change go smoothly.

A key feature is modeling. Modeling is done after students are geo-coded along with school and district boundaries. Current and future school attendance boundaries can be analyzed using the natural neighborhoods within the district. Enrollment policy and procedure changes regarding attendance boundaries can also be modeled. This is a great tool for board meetings when someone asks "Well how about if we did this..." We can model scenarios for you so that you will have a very good idea how your school composition would change and can answer those questions with confidence.

We guide the introduction of this information to the board, administrators and staff along with coaching and consulting services that will assist your board in critical decision making processes and will help your district present a united face to the public. We also offer tools for communication and implementation of your new plan to administrators, staff and public.

Student Distribution Mapping And Analysis


 Student distribution mapping takes the physical house address of students and places their location on a map allowing for myriad patterns to be discovered.

How are students migrating within your district? How many students are enrolling outside the district? Why do certain areas seem to produce more students than others? Which neighborhoods produce the most and least student success and why?  These are just a few of the questions that can be answered with student distribution mapping. Overlaying student locations on top of US Census data and projections will allow you to target areas of growth, decline, ethnicity, and income. This analysis is quick, affordable, and easy to interpret.

Site Suitability Analysis


A site suitability analysis helps in identifying ideal locations that meet specific requirements or restrictions, thus greatly reducing the amount of time spent on manually searching databases, and performing on-site inspections.


Everyone has heard the phrase location, location, location. And it’s true; location is a key factor, and critical initial step in the design of many projects. Locating parcels and/or improvements for development or renovations in today’s real estate market is difficult. With the results of the site suitability analysis, this process is streamlined and costs go down. The final product will be maps and reports that represent the locations that are most suitable, while eliminating areas that are least desirable. This process can be completely customized and can include any variable a client wishes to analyze, allowing the analysis to be robust and dynamic.

Survey and Correlation Analysis


Sample Survey 

Sample Survey Results 


What’s the best way to determine what the people in your community want or need? Ask them. Surveys are most useful for getting answers to the questions that can’t be addressed by demographic data. Surveys address the opinions, comments and feelings around issues pertaining to your community.

Our staff work with you to design a survey to best fit your needs. Your survey is securely hosted online. We handle all the implementation and respondent technical assistance. When all the results are in, we do an initial analysis to identify major themes and areas of interest. We then meet with you to explore in-depth questions with advanced correlation analysis.

We have had success implementing surveys as part of a decision making process on critical issues to have a concrete picture of the range in opinions held by leadership, staff, and the public.

We have conducted surveys at the regional/district/systemic level and at the organization/school/church level to gain information about relationships, opinions, financial status, and community life.

A common question we hear is “Why should we do a survey with you instead of doing it ourselves for free with an online service?”

The answer is simple; we have more advanced analysis capability, more experience creating and interpreting results, and we have the benefit of being an impartial third party (which is crucial to establishing data integrity).

For a simple questionnaire we might not be the right choice of service provider, a bit like renting a bulldozer to plow your driveway. If you need a well crafted survey with sound correlation analysis and results that you can confidently use to plan the future of your organization or community, that’s where we come in.

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